Hutten & Co. Land and Shore

A new brand for better business results

Hutten Bobcat Services was a small company offering grading and other services to homeowners in the Bruce / Grey Peninsula. As the variety of services they offered grew, so did their ambitions. They needed a new brand to reflect their new direction.

An aggressive growth plan

When John Hutten reached out to us to help redesign his company’s brand and image, it was decided that Hutten Bobcat Services would be renamed Hutten & Co. When Mark and Ken Hutten took over from their parents — Hutten & Co. added shoreline restoration and dock services — they reached out to Compass to help them reach a new set of ambitious business goals.

Over the past five years we’ve developed a great working relationship with Hutten & Co. They looked to us to mature their brand, help plan a new approach to their marketing to increase revenue and attract new talent to their team.

Aligning the team

We worked together to clarify Hutten’s mission, vision and value statements.

Then we narrowed their focus by creating ideal customer profiles and crafted a brand story positioning Hutton as a guide — helping property owners in Bruce and Grey County shape their properties in ways that captivate, inspire and bring people closer to nature.

Tagline: Landscapes beyond expectations.

A fresh new look!

We crafted a clean and modern logo and paired it with fresh and attractive fonts, colours and additional graphics to create a stunning visual system that was inspired by the geography of Grey Bruce Counties. The new logo reflects the growth of the company and the stunning work they deliver. We helped roll out this new look across a range of corporate and marketing assets.

Before

An inspiring library

We added professional video and photography to their growing list of assets, putting all those beautiful, completed projects where people can see them and be inspired.

Finding opportunities

By engaging in Customer Experience Mapping, Hutten & Co. developed a better understanding of their customer’s journey. This opened their eyes to customer pain points and provided opportunities to elevate their customer service and delight their clients at every step of the journey.

A reflection of their unique vision

A stunning website was created to align with their new messaging and look. Over several years it’s been built upon to offer potential customers an inspiring and informative online experience — and potential recruits an interactive and engaging peek into the company culture.

See website

Becoming a destination company

We worked with Hutten & Co. to create a recruitment campaign that positions them as a destination company, allowing them to attract top talent to their team. Despite the current labour shortage they continue to grow their company by hiring qualified applicants.

Building a solid reputation

Through a strong online marketing campaign — supported by regular content creation and increasing their presence on social media — Hutten & Co. have become well known in their region. They have a prominent ranking online and are seen as a leading company in their industry.

An award-winning company

Hutten & Co. Land & Shore is now an award-winning company at the forefront of the landscape industry in their area. They’ve grown significantly as a company and continue to attract their ideal customers and land large landscaping projects. We’ve helped them showcase their great culture and attract qualified applicants to join their team.

They’re doing the work they love and are well on their way to achieving their financial goals — increasing their revenue and raising profitability from 5.62% to a number closer to 20%.